Clothing Business In Lebanon: A Market Study
The fashion industry in Lebanon is proliferating because of the renewed progress in politics, which has allowed the economy to grow and has given Lebanese consumers a rise in their disposable revenue. The disposable income is able to be spent on things that would otherwise be considered things that are considered a luxury, like clothing. Beirut is the capital city of Lebanon; It was once referred to for being the Paris of the Middle East due to an era of people living an upscale lifestyle. The Lebanese tradition places particular importance on clothing, as historically, one’s dress signified their standing in the society. Furthermore, Lebanon is a highly politically and culturally diverse society, and clothing is used to signify one’s religious or political beliefs.
The business of clothing in Lebanon is in two categories.
Trade. Since Lebanon is located to the east of the Mediterranean and shares a border with Syria and Syria, it is a significant point of apparel imports into people in the Middle East. Lebanese importers of apparel provide wholesale goods to national retail accounts as well as to retailers across the Middle East. A lot of countries that don’t benefit from the direct channels of trade with one other rely on Lebanese businesspeople as middlemen. Another advantage Lebanon enjoys is its religious diversification, which allows its businesspeople to move quickly when conducting trade in the Middle East, where religious affiliation is a significant element.
Domestic clothing shoppers. Lebanese citizens are known for their style of dressing and, depending on their religious affiliations, they’ll wear Western clothes as well as more conventional Middle Eastern outfits. Dress slacks and jeans, as well as dress trousers, are the most popular clothes among males.
Women’s dress is based on their religion and cultural beliefs. Some women wear the traditional Burka, and others prefer wearing fashionable European styles. The majority of the population are or Christian, Druze, or Moslem, and they wear clothes that reflect their religious beliefs. Due to the terrain and the geographic location of Lebanon, it is cold enough to snow, and summers can be sweltering, which is why it’s essential to wear winter clothes like coats and jackets as well as shorts and t-shirts during the summer heat. The average Lebanese resident earns about $15,000 per year, but this figure is often more significant in Beirut in the city, where many international banks, multinational corporations, and importers have their headquarters.
The preference for Western brands is common for those in the 35 and under age group; however, their purchasing power is limited by their resources. People in the 35 and over group tend to prefer more sophisticated attire, such as business suits and formal dresses. Many city dwellers who earn more than southern and coastal peers are likely to purchase the same brands that are at American and European malls. There are also famous Lebanese designers like Sam Hourani and Nidal Zohar that have gained a large fan base.
Fashion is offered to customers at independent shops like Marina Rinaldi and Guisso Haute Couture, as well as from big Middle East chains such as Azadea and Eternity Fashions. One advantage of Lebanon’s well-sophisticated banking system is the fact that customers have the option of using online purchasing and payment platforms like debit and credit cards and direct electronic payment.